Fox Sports launched an unprecedented, multi-platform marketing initiative for their FIFA Women’s World Cup™ 2015 coverage. Part of the promotional plan surrounded weather-controlled digital billboards that debuted in Times Square and LA Live on February 24, 2015. The ads depicted the USWNT training for the FIFA Women's World Cup with the theme, "They're getting ready. Are you?".
Artemple-Hollywood created photorealistic CG elements that were incorporated into the 15-second ads that ran 24/7 on digital billboards in both Times Square and LA Live over the course of four days. The digital billboards showcased the team training in current weather conditions for New York and Los Angeles respectively.